How We Make Money
Some lenders pay us when borrowers click through. Here's what that means on CompareBankLoans.
This page explains when we earn revenue, how that can affect placement, and what we do to keep comparison content clear for borrowers.
What to know
The short version before you keep reading.
CompareBankLoans may earn revenue when a borrower clicks through to certain lenders or completes an application after using the marketplace.
Compensation can influence placement or visibility, but it does not eliminate the need to explain borrower-facing comparison factors clearly.
Disclosures are intentionally surfaced near rankings, support content, and conversion points so borrowers do not have to hunt for them.
Revenue model
When compensation may happen
Not every click or application generates revenue, and not every lender relationship is structured the same way.
CompareBankLoans may receive compensation when a borrower clicks through to certain lenders or completes an application after using the marketplace. Not every lender relationship works the same way, and not every click or application generates revenue.
The core principle is that borrowers should understand the business model while they are comparing offers, not after they have already decided.
Why this matters
Commercial relationships exist, but they do not replace the need for borrower-facing explanation.
Placement and visibility
How compensation can influence placement
Commercial relationships may affect where a lender appears, but borrowers still need cost and fit context to use the rankings well.
Commercial relationships may affect placement or visibility, but they do not remove our responsibility to explain the comparison factors borrowers should use. Rankings also consider product fit, fee structure, rate competitiveness, and other borrower-facing criteria.
- Compensation can influence placement.
- Placement does not guarantee best fit for every borrower.
- Borrowers should still compare APR, fees, and lender features before continuing.
Disclosure design
Why we surface disclosures near results
Transparency works better when it is embedded in the flow itself.
The experience keeps disclosure links and methodology cues near headers, ranking modules, and supporting content so borrowers do not have to search the footer to understand the business model.
That design choice is deliberate: trust content should be part of the product experience, not separate from it.